A 33-year-old whose agency connects billion-dollar brands like H&M and Dior with influencers explains her process for choosing the right person for the job

pulse 12:43 - 11 September 2018

Beca Alexander founded the first influencer casting agency in the US, Socialyte, to bridge the communication gap between influencers and brands. Influencer marketing is projected to be worth between $5 billion to $10 billion by 2020.

Influencer marketing

Influencer marketing is projected to be worth between $5 billion to $10 billion by 2020.

Socialyte connects social-media influencers with brands trying to reach similar target audiences and manages a talent roster of about 70.

Alexander said has been a shift in influencer culture; content creators no longer have to be seasoned writers or photographers. Previously, Alexander said bloggers — the first generation influencer — reported the news, wrote commentary on the industry, and barely featured themselves. "