Vodafone Ghana not ready for 4G LTE- CEO reveals
According Yolanda Zoleka Cuba Vodafone’s CEO, the company currently does not have the capacity to roll out 4G LTE network.
“Over the long-term for us it is imperative to have access to 4G. It will actually ensure not just fast speed but network quality to all our customers, so from that perspective we are committed to 4G. But at this stage, however, when we look at the percentage of people with 4G-enabled phones it’s still around 1 percent of the Ghanaian population,” she said in a press conference in Accra.
But Ms. Yolanda Cuba argued that the fraction of Vodafone Ghana’s 7 million customers who use 4G enabled phones do not make a business case for a 4G investment which requires $67.5million.
“If you are a market leader and you have dominance in the profit pool, not just the revenue pool, it’s much easier to say in order to protect or entrench your lead I’m willing to pay US$67.5million. If you’re not, it’s very difficult to justify that kind of investment. Do we need 4G spectrum, absolutely! But can we afford it? Unfortunately, not at this time,” she added.
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