Ghanaian celebrities always give us a true dose of entertainment with their songs filled with catchy rhythms and rhymes.
However, when it comes to the videos, it seems to be going one way and is never truly changed. Although, over the years, the music videos have been transformed for the past two decades the sheer level of originality is slightly lacking in the music industry.
1. They always have girls twerking
The girls somehow are always twerking in our face. Although some may consider it a good thing it crosses a certain line when every single video you watch a girl is shaking her assets. Whatever happened to good authentic music?
2. Cars must always be inside
Oh the cars from Mercedes Benz to super cars like Ferrari, these musicians do not play when it comes to securing their luxury cars, it has almost become a prerequisite for music videos.
3. They must always be in love
When there is an R&B song or even the normal Hiplife/Hip-hop we enjoy there must always be a love interest in the videos. The men are always in pursuit of very voluminous looking females that you do not see on a regular basis.
4. It must be a party
Kwee, as for the parties they are a must, because most Ghanaian beats have a party anthem behind it. These songs are recorded for the masses to dance to.
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5. Slow motion like all the time
If you have ever taken time to sit and observe it seems most Ghanaian directors have a single thing in common they always make some parts of their videos go slower than other. I have no idea what on earth they are trying to emphasize but it is a bit much for the second.
6. The dance extras are overhyped
Dance extras are constantly trying to out dance each other and even out-do the artist themselves. They shake harder jump higher and have facial expression that rivals that of actor themselves.
7. Popping bottles for no exact reason
For no very solid reason musicians always see the need to have alcohol being wasted. Remy Martins, Cirocs have become disposable drinks in these videos whether or not they have replaced the drinks we have no idea.
8. When the song is about love yet the video is in a club
The only thing you can say to this is this video does not make a single sense. Let the video emulate the message as simple as that.
All in all, we do appreciate our artistes and celebrate them. Some artistes have managed to raise the bar with their music videos and it is just wise to be as original and not tread the same group as artists before them.