BMW Chief Executive Officer Harald Krueger collapsed during a press conference at the Frankfurt Auto show while standing beside the company's hybrid electric i8 super car.
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CEO of BMW goes viral after collapsing on stage during his presentation on new electric hybrid
BMW chief executive Harald Krueger collapsed during a press conference at the Frankfurt Auto show while standing beside the companys hybrid electric i8 super car.
BMW chief executive Harald Krueger collapsed during a press conference at the Frankfurt Auto show while standing beside the company's hybrid electric i8 super car.
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The incident went viral after Krueger staggered backwards and fainted.
The 49-year-old executive collapsed just five minutes into his press conference.
A spokesman for the company who was commentating on the event said: 'I'm a bit lost for words. BMW will try to redo the press conference at a later stage.'
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Krueger looked visibly stunned and rubbed the back of his head as he was being led off stage by two members of staff.
BMW spokesman Maximillian Schoberl said Krueger had been feeling unwell before going on stage. He said following the incident, Krueger was examined by a doctor after he underwent 'a moment of dizziness' and was now 'recovering well.'
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