Pulse Ghana in collaboration with Webster University Ghana would be organizing its first thought leadership seminar dubbed ‘Evolution of WhatsApp as a business Tool’ on Friday, September 15, 2017.

The event will take place at the Webster University Ghana Campus in Accra.

The advent of social media has not only increased the efficiency of communication but also broadened the reach of businesses to the world.

Transitioning from radio, TV and newspaper advertisement, both thriving and emerging businesses are using Facebook advertisement through sponsored posts to increase their reach of customers and eventually double their income.

This transformation has also taken over Instagram, Twitter, Snapchat and now Whatsapp.

The first edition of the 'Campus Thought Leadership Seminar' would parade seasoned speakers in the field of business and digital marketing who have studied or monetized social media platforms for top tier companies in the country.

Speakers would detail the relevance of Whatsapp for business owners and how to utilize this useful tool as a potential resource for empowering and expanding their businesses.

Speakers of the seminar include Francis Kofigah, CEO Dough Man Foods, Kojo Nyame Biney, Co-Head, Online Digital Marketing, Ringier Ghana(Pulse.com.gh) and Thomas Groves, a lecturer at Webster University Ghana.

The Campus Thought Leadership Seminar is an initiative of Pulse Ghana that presents a platform for the Ghanaian youth through panel discussions and interactions to engage experts on relevant issues of our time. Dough Man Foods and Webster University Ghana are partners for the first event.

This free event is tailored for students, business owners, enthusiasts and the general public.