The president personally took on the campaign to increase patronage for Made in Ghana goods and services when the local currency's rate of depreciation took increased in 2013.
President John Dramani has intensified his personal efforts to promote Made in Ghana goods and services to the international level.
The president personally took on the campaign to increase patronage for Made in Ghana goods and services when the local currency's rate of depreciation took sharp increase in 2013.
The goal was to motivate and sensitive Ghanaians to be confident in the quality of goods and services produced in Ghana. This was identified as a sure way to reduce the alarming rates of imports which invariably was supposed to reduce the demand for the major currencies.
The president in his 2013 the State of the Nation's Address mentioned his fondness for Made in Ghana goods, given special plaudits to the CEO of Horseman Shoes, Tornyi Senayahah as the maker of the shoes he wears.
Information Pulse Business is gleaning from the president's facebook page reveal that the president has taken the Made Ghana Campaign which was formally launched in 2014, with him on his international travels.
The president shared what he did in his journey to the University of South Carolina Center on Public Diplomacy last month.
President Mahama taking a cocoa drink from Ghanaian cocoa in South Carolina
The president's message read:
Earlier this month I delivered a speech at the University of South Carolina Center on Public Diplomacy. I made a presentation of our “Made in Ghana” project, launched in 2014, and I'm happy to tell you that everybody was extremely interested. Also, I had the pleasure to taste Ghana's cocoa products sold in Los Angeles. Take a look and be proud of yourselves! #MadeinGhana.
The President trying out cocoa products from Ghana in South Carolina
The Office of the president has revealed that the president is poised to incorporate the campaign into his travels and will promote Made in Ghana goods and services the least opportunity he gets.
Local producers, especially in the Agricultural sector have expressed delight at the president attempts, and are asking more for more to be done to further promote made in Ghana goods and services.