Augustine De Director: Crafting relatable Ghanaian stories through comedy and film

Augustine Afortor, widely known as Augustine De Director, is a Ghanaian content creator, filmmaker, and comedian whose work has steadily carved a niche in African digital storytelling. Born and raised in Aflao, a border town known for its cultural diversity along the Ghana-Togo boundary, Augustine spent his formative years deeply immersed in everyday community life.

He received his basic education at E.P Primary and JHS in Aflao and later attended Three-Town Senior High School in Denu from 2008 to 2012. These early experiences would later become the raw material for the stories that define his content today.

Augustine’s journey into content creation began in August 2017 after he relocated to Accra. What started as casual experimentation quickly evolved into a calling. Armed with just a mobile phone and a natural sense of humor, he began creating short comedy videos, often positioning himself behind the camera as a director despite having no formal training at the time.

His breakthrough came early when his third video gained strong traction among friends and church members. This momentum led to a pivotal recommendation from his Rev. Dr. Alfred Kweku Akumbie to pursue professional training at the National Film and Television Institute (NAFTI), now UNIMAC, where he studied film editing and directing.

The name Augustine De Director was a deliberate branding decision. By combining his birth name with his professional identity, he created a name that immediately communicates his craft and creative authority. His content style is rooted in African and Ghanaian storytelling, delivered through humor that reflects everyday life. He focuses largely on comedy, drawing from shared childhood, school, and social experiences that resonate deeply with audiences across generations.

At his core, Augustine considers himself a filmmaker and comedian rather than a conventional content creator. His motivation stems from relatability. He finds fulfillment in seeing people recognize their own stories in his work and laugh through shared experiences. His creative process is organic and intuitive, often inspired by real-life conversations and personal encounters, which he transforms into humorous narratives. Notably, he handles most aspects of production himself, from filming to editing.

Augustine creates across multiple platforms, including TikTok, Facebook, Instagram, Snapchat, Threads, and YouTube, with TikTok emerging as his most impactful platform. His growing popularity is evident in public recognition, fan interactions, viral catchphrases like “How far?” and “Does it make sense?”, and increasing brand collaborations.

Despite the challenges of consistency and creative pressure, Augustine remains committed to showing up for his audience. Today, he recognizes his influence on younger creators and hopes his work will inspire future generations to build upon his style. While he remains discreet about upcoming projects, one thing is clear: Augustine De Director is steadily building a legacy grounded in authenticity, humor, and distinctly Ghanaian storytelling.