Kwesé TV has launched with a full-suite of top-shelf content which is unprecedented for a new broadcaster. Having already showcased its impressive portfolio of sports assets on its premium sports channels Kwesé Free Sports, Kwesé TV introduces some fantastic entertainment programming to the mix including some exclusive, first-to-market content as well as original programming.

Kwesé’s key differentiator is its innovative payment options that offer flexibility and convenience. Kwesé offers a ‘pay-as-you-watch’ service that enables viewers to purchase three or seven day passes to its full programming bouquet so they never have to miss out on trending sports or entertainment programming.  It is currently the biggest pan-African free-to-air channel in Africa.

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Speaking at a press conference ahead of the official launch of Kwesé, President and Chief Executive Officer Joseph Hundah said the Kwesé brand has already stimulated a lot of interest in Africa within just about a year.

The occasion was also a time for the press to meet with the Managing Director of Kwesé TV Ghana, Maxwell Dodd.

The Country Manager for Kwesé Ghana, Maxwell Dodd, said Kwesé is an opportunity to choose where and when to watch anything on your television, tablet or mobile phone. He explained that Kwesé is affordable and offers flexible payment options.

He further indicated that Kwesé is a multiplatform network, explaining that viewers can access our content on numerous platforms including the Kwesé app, the Kwesé Sports website as well as the official Kwesé.com website. We also have our Free-To-Air platform, Kwesé Free Sports, which is available in over 20 markets through a combination of DTT and analogue platforms, he added.

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Viewers can look forward to a refreshed channel with the very best in sports entertainment featuring some familiar faces as well as brand-new programming delivering the best sports shows, latest news, highlights and live action from across the globe.

Kwesé is set on redefining TV in Africa. The Econet Media group aims to change the face of African broadcasting. Premised on the concept of TV everywhere and anywhere, Kwesé is going to revolutionise the media industry in Africa by catering to the changing needs of today’s globally connected Ghanaian viewer.