Hollard Ghana empowered porials pitch fair vendors with tailored insurance coverage

Hollard Ghana, the country's favourite insurance group, successfully provided essential insurance coverage to all vendors and organisers at the Porials Pitch Fair held last weekend.

This initiative underscored Hollard's commitment to enabling more people to create and secure a better future. Porials Pitch, recognised as Ghana's largest youth vendor fair, brought together thousands of young entrepreneurs, innovators, and creatives to showcase their ventures.

The event was the brainchild of top GenZ influencer and content creator Dulcie Afriyie Boateng. As part of its support, Hollard Ghana offered a full-year policy of its Asomdwee Micro, Small, and Medium Enterprise (MSME) insurance to all 150 vendors at the fair.

This tailored coverage protects small businesses against common risks and unforeseen events, ensuring that entrepreneurs could focus on showcasing their innovations with peace of mind. Hollard also provided Public Liability Insurance for the event organisers, extending protection to vendors and attendees alike. This ensured a secure environment for all participants, reflecting Hollard's dedication to creating better futures through comprehensive risk management.

Beyond event coverage, Hollard Ghana used the opportunity to introduce attendees to its innovative microinsurance product, MeBanbɔ. Designed for the mobile-first, value-driven lifestyle of Ghana's youth, MeBanbɔ offers affordable funeral and disability cover—from GHS 1,000 to GHS 30,000—with monthly premiums starting as low as GHS 2.

Accessible via USSD code *269# on MTN and Telecel networks, MeBanbɔ makes it easy for young people to stay protected while managing their finances through mobile money.

"We were delighted to be part of Porials Pitch II, supporting young entrepreneurs as they take bold steps toward their dreams," said Cynthia Ofori-Dwumfuo, Group Head of Marketing, Corporate Affairs and Customer Experience at Hollard Ghana.

"At Hollard, we believe in treating everyone with care and dignity, and this initiative is a testament to our commitment to fostering a supportive ecosystem for small businesses." Porials Pitch organiser and influencer Dulcie, shared her enthusiasm:

"It was amazing to see a company like Hollard Ghana stepping up to support young entrepreneurs. Their commitment to providing insurance coverage for vendors not only offered peace of mind but also empowered us to focus on what we do best—innovating and creating. I'm thrilled to have partnered with Hollard for an event that champions the next generation of business leaders."

About Hollard Ghana

The country's favourite insurance group is Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep local knowledge of the market, having previously operated in Ghana for 25 years as Metropolitan Insurance, with the world-class expertise of an international insurance brand in 18 countries worldwide.

With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers innovative insurance solutions and customised products, including funeral, personal accident, motor, business, travel, home, and more, and can be reached via 0800 444 999.

Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online at www.hollard.com.gh and www.melcom.com/hollard-insurance for all their insurance needs.