According to the 3rd GSMI report, Nana Addo, leads the pack of presidential candidates on Facebook with 1,253,452 likes which is an increase of over 200,000 more likes from the last report.

Related:Ben Ephson predicts victory for Mahama in eight regions

The report released on Tuesday, 6 December said, "President John Dramani Mahama has a commanding lead on Twitter with 303,924 followers, followed by Nana Addo Dankwa Akufo-Addo with 119,725 followers. This lead on Twitter gives the President a clear opportunity to make the critical impact through his messages because of the wider audience at virtually no cost to him. Even though President Mahama leads on Twitter with 303,924 followers, the opposition leader, Nana Addo Dankwa Akufo-Addo has engaged more with his constituents via Twitter with 5,372 tweets."

Read more:I have been threatened with death - Dumelo

According to the Executive Director of Penplusbytes, Kwami Ahiabenu II, "the report has shown that social media has become a normal and central form of communication for all segments of the population, particularly, political parties and their leaders who increasingly rely on this new media for constant engagement with their constituents because it provides direct, cheap platform, and a two-way information dissemination in real time about their programs ahead the 2016 Ghana elections."

See also: Bawumia is not serious - Amissah-Arthur

The report has further shown that all political party leaders are taking advantage of the real-time, two-way and cheap communication opportunities presented by social media to propagate their campaign messages in a very positive manner. The constant engagement with the youth who are the majority users of these platforms is very positive as it provides an opportunity for the youth to express themselves.

Click here for the full report: Nana Addo leads Mahama on social media