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Nike's controversial bet on Kaepernick has millennial investors piling into the stock (NKE)
Nike's bet on controversial Colin Kaepernick ad has paid off, at least among millennial investors, according to data from Robinhood
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- A total of 15,191 investors added Nike to their portfolios on Robinhood this week, up 45% from last week.
- President Donald Trump tweeted Wednesday criticizing Nike's polarizing ad.
- The company is trying to reach a younger demographic, an analyst said.
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"Nike is getting absolutely killed with anger and boycotts," Trump tweeted. "
some short-term pain for long-term gain.
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