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Coca-cola's idea of Santa played a big role in making red a Christmas color. Nature helped with green.
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The evolution of red and green as Christmas colors is a convoluted story. According to Arielle Eckstut, the coauthor of "The Secret Language of Color," both nature and Coca-Cola had a hand in shaping that history. Following is a transcript of the video.
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Arielle Eckstut:
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