Globally, many brands submit themselves to be tested in various categories such as beers, food products and diet and health products to be recognised by the institution.
Monde Selection, founded in 1961 with a unique expertise to test and analyze consumer goods from all over the world to grant them an internationally renowned quality award, evaluates competing products through specialist jury tasting after which scores are added up, averaged and awarded with a Bronze, Silver, Gold or Grand Gold quality award.
Eric Dias, Marketing Manager, Lagers said ‘this Monde selection gold awards for both Star Beer and Lite is testament to the priority we give to the quality of Star Beer and Star Lite. From the finest ingredients – water, barley and hops; to a unique brewing process, Star Beer and Star Lite introduced in Ghana since 1960 has a rich taste and has been enjoyed by many generations.
Consistently, we have engaged our consumers on the premium quality of Star Beer and Star Lite and the reason why we submit ourselves for international validation by expects who understand true quality beer. We are delighted that a reputable institution like Monde selection has affirmed our quality standard. We will continue to delight our consumers with premium quality’.
It is listed on the Ghana Stock Exchange, with its parent company Diageo listed on the London and New York Stock Exchanges.