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Ghana Post blows GHC3.5 million on publicity to market digital addressing app
The system, said to have cost Ghana $2.5 million and designed by indigenous Ghanaian company Vokacom, will also pay tech giant Google $400,000 yearly for embedding the company's online map into the digital addressing system.
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The system, said to have cost Ghana $2.5 million and designed by indigenous Ghanaian company Vokacom, will also pay tech giant Google $400,000 yearly for embedding the company's online map into the digital addressing system.
The cost of publicity was made known by the Managing Director of Ghana Post, James Kwofie, at a news conference on Friday.
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“Publicity like I said, is GHc3.5 million, and there are very expensive firewalls, we can’t say how many, but that also cost a lot of money,” he said.
He added: “In terms of the cost, what is being paid for is the back-end solution, data analytics, hardware i.e. the firewalls and servers, Google license, marketing and publicity as well as technical support, and GHc1.7 million VAT which goes back to the government.
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“Contrary to popular belief, Google charges when you use their systems for local purposes or commercial activities. The Google license fee at the moment is $400,000 per year – that is the enterprise package.”
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