Scottish singer-and-DJCalvinHarris was endorsed as the face of EmporioArmani in 2014 and striping for the Italian fashion label's latest underwear campaign, he has proved that he is indeed the man for the job.
The 31-year-old singer showed of his extremely sexy body in black and white photos for the label's Spring/Summer 2015 range.
When he was appointment as brand ambassador back in December, the star told WWD he had long been a fan of the brand and their pairing couldn't be more perfect.
"I feel an affinity to the brand ethos and have been a long-time admirer of their designs,” he said.
GiorgioArmani himself explained that Calvin was his number one choice due to the fact his music reaches so many people and the fact that he isn’t a model by profession was even a plus.
“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public,” he said.