The reality star who released the line at her Bel-Air home earlier today 21st June 2017 with world renowned beauty bloggers in attendance.
Mrs West revealed her new beauty line will focus more on skincare rather than just being cosmetic; "A lot of my stuff is going to be for skin. I'm trying to mirror skin care with makeup, It's going to be a different vibe; it's not going to be a full color cosmetics range with shadows and all that to start. I will probably do some kits here and there of specific makeup looks I've done and keep it within the looks." she shares exclusively to Women's Wear Daily.
The first product from the new line is a contour and highlighting kit set to retail at $48. She describes the first product as; "Crème Contour and Highlight Kits" launched in four variants light, medium, dark and deep dark to complement varying skin tones.
"Each kit comes with a dual-ended contour stick, a dual-ended highlight stick that has a matte and shimmer highlight, and the perfect brush and sponge blending tool" she shares.
The reality star teamed up with sister Kylie Jenner recently for a KKW X Kylie line of cream liquid lipwear which sold out within minutes at $45 each!