The diverse group of women - including one with a stoma bag - braved the plummeting temperatures donned in crop tops and knickers, in a bid to raise awareness of the lack of diversity in the fashion industry.

In video circulating on social media, the women are seen marching through the store chanting 'fashion has failed us'.

One woman carried a sign stating 'we want diversity for all brands', while another branded a placard with the hashtag #fallenangels.

Their protest comes after the much-anticipated annual Victoria's Secret show took place on Sunday night, pre-filmed in New York, which starred the likes of supermodels Martha Hunt, Sara Sampaio and Stella Maxwell.

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The show was marred with controversy after chief marketing officer Ed Razek dismissed calls for the inclusion of plus-size and trans models - remarks he later retracted, issuing an apology.

('We market to who we sell to, and we don't market to the whole world'- Retrospect, Ed Rosek, CMO at Victoria's Secret's words)

The latest Victoria's Secret show saw its lowest ever ratings with just 3.27 million viewers, the smallest since it became a holiday-season TV event in 2001.

And even singer Halsey, who performed at the show, called out the brand following her appearance, addressing comments which slammed its lack of exclusivity.