As the latest expression of its forward-focused mindset, Rémy Martin has chosen Matt W. Moore to introduce the next visual chapter of its centuries-old story. Going beyond mere packaging design, the American artist has created a new graphical language for the brand's VSOP universe.
For almost 300 years, Rémy Martin has upheld a passion for revealing talents. It is rooted in the DNA of the House, dedicated to bringing out the multiple talents of nature, winegrowers and the cellar masters who craft our cognacs. A mindset encapsulated in the One Life / Live Them campaign launched in 2015 that celebrates the "slash way of life". In this spirit of revealing multiple talents, Rémy Martin invited in 2016 a multifaceted kinetic artist, Vincent Leroy, to conceive a limited editions collection.
Kinetic art is interactive, seeking to engage the audience through motion. It is the art of movement and multiplicity. The art that goes with our One Life / Live Them brand philosophy.
The ideal ambassador for a forward-focused direction
Nicknamed "MWM" for short, Matt W. Moore is a man of many tastes and talents. More than an artist, the diligent millennial is also a graphic designer, a basketball enthusiast and he has enjoyed a considerable amount of time in France in the last decade making him a great fan of France.
He became world-famous for a digital-abstract style he calls Vectorfunk. Through this unique form of kinetic art, he creates an expressive visual language that explores colourful geometric patterns and semiotics. Moore's work is regularly exhibited across a vast array of venues and media, from walls and sculptures to playground blacktops. And he has collaborated with a variety of global brands, from Ray Ban to Nike and Coca-Cola.
Rethinking the world around us
Inspired by the Cognac environment, Moore's visual narrative for Rémy Martin introduces a realm of discovery, blending natural elements like grapes and leaves. And it inserts subtle clues, inviting the audience into an adventure of movement and mystery. Moore even revisits Rémy Martin's cherished symbolism, like its mythical centaur, prominently outstretched in a graphical scheme of geometric splendor.
Rémy Martin sees this collaboration as an opportunity to incite people to take on a fresh perspective of the world around us. "Matt has created a visual narrative that underscores movement and brings new energy to our brand," explains Augustin Depardon, Rémy Martin Global Executive Director. "His work reaches out to a wide audience and tells our brand story from a novel point of view."
MWM couldn't agree more. "A big part of my drive as an artist is to reach as many eyes as possible," he explains. "This collaboration really shows the possibility of celebrating differences and harmonizing our histories."
A Rémy Martin VSOP Limited Edition bottle together with a gift box will be available at major retail points worldwide from June 1st, 2018. But according to Augustin Depardon, this is only the beginning. "We're really enjoying our collaboration with Matt, and we plan on taking the MWM experience to exciting new places. So stay tuned!"