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In a hid to expand his brand and image, Gareth Bale is taking his branding very seriously.
A photograph has emerged of the new logo of his brand which was designed by Brane, a London based brand consultancy.
For the design, 26-year-old it seems incorporated the number 11, a heart, and two sets of the adidas' famous three stripes.
Also read: Gareth Bale admits he's having a poor season
Bale wears the No 11 for club and country, makes a heart symbol with both hands to celebrate when he scores- which he trademarked in June 2013, which is a gesture to his childhood sweetheart Emma Rhys-Jones- and is being kitted by German sportswear giant adidas.
The new logo was unveiled as part of promotional work for the new Sony Xperia mobile phone.
Sony is Bale's commercial partners.
Also read: Gareth Bale speaks on Premier League return
“I'm excited to see my brand come to life and look forward to seeing it in action,” Bale is quoted to say Sport Industry Group.
“My team have worked hard to get it right and I'm really looking forward to this new commercial chapter in my career.”
Watch this Gareth Bale video, below:
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