Tech giant will be adding a 'buy' button to it's shopping ads

According to reports, that rumor of Google adding a "buy" button to shopping ads is true.

The company's Omid Kordestani has confirmed to Recode that this super-quick purchasing option is "imminent."

Sources reveal that he didn't describe how it would work in detail, but "Shop on Google" search ads that take you to a product page the moment you give in to that consumerist impulse were described.

However, the real mystery may be who's onboard with the program. Google reportedly went the extra mile to attract retailers worried that they'd be cut out of the loop, but there's no certainty that you'll see a lot of big-name stores signing on right away.