Iconic designer's campaign for Givenchy is here & it's fierce

When Donatella Versace was announced to star in Givenchy's Fall 2015 campaign, the news brought surprise and then excitement and finally a first look at the campaign is here and it's fierce.

Donatella Versace rocked her platinum blonde locks and smokey eye in a Givenchy serving a fierce pose for the campaign cover.

The designer explained why she fronts a competing brand's campaign via her official Versace Instagram, “I believe in breaking rules. is extremely talented and above all my dear friend. We are family. I want to get rid of the old system, work together, support each other and make fashion a true global community.”

The campaign also stars models Mariacarla Boscono, Candice Swanepoel, Frankie Rayder, Greta Varlese, Isis Bataglia and Stella Lucia Deopito. Take a look above.