The new 'Highlights' feature is aimed at making you less bored

Recent user trends suggest that Instagram's photographic social feed isn't as novel as it once was, and many users may be tempted to stop using it if they're overwhelmed by that never-ending stream of square pictures.

How is the company supposed to keep you coming back for more?

Though regular email blasts, it would seem. According to TechCrunch, Instagram is now sending "Highlights", which are essentially email digests that showcase some of the better photos from those you follow.

While this see-what-you're-missing strategy isn't new (Facebook and Twitter have done this for a while), it confirms the fact that only some of Instagram's 300 million users are active shutterbugs, hence,  this could help you remember the service and catch photos that would otherwise slip under the radar.

Yes, the highlights are ultimately meant to get you viewing more ads, but they may be useful if you'd rather not spend every day wading through an image stream.

It is yet to be seen how this will reflect on Instagram's user experience but it seems to be a good move by the company.