American Apparel has a new look created by women, but it's still risqué — here's why

American Apparel is back, and it's trying to shake off its controversial image.

The US brand founded by its former CEO, Dov Charney, declared bankruptcy in October 2016 and was bought by Canadian apparel-maker Gildan for $88 million three months later.

Charney was pushed out of the business by his own board and other investors in 2015.

American Apparel's ad campaigns were known for their images of nearly nude women in risqué positions.

Gildan is now working to make over the brand's former reputation. One step it has taken is to implement an all-female executive team.

But, as you scroll through the brand's website, you'll still see many scantily dressed models.

Weber told Adweek that the new images depict women in a more progressive way, and male models are also now shot in similar poses.

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According to Adweek, American Apparel models must be over 18. In previous years, the brand was accused of featuring prepubescent teens in its ad campaigns.

In November, a post on the brand's Instagram account called for models over 25, "gender and size irrelevant."

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The new face of American Apparel launched online in August. The collection has a similar aesthetic to what was sold before: you'll find

website