Chelsea star Cole Palmer in legal trouble over trademark celebration

Chelsea forward Cole Palmer is facing a legal dispute after attempting to trademark his well-known “Cold Palmer” celebration.

The 23-year-old, who made the gesture famous after scoring for Chelsea, recently applied to trademark the phrase and accompanying move for commercial use. His application included plans to use “Cold Palmer” on a wide range of products, from clothing and toiletries to alcohol.

However, the bid has been challenged by French vineyard Château Palmer, a historic wine estate based in Bordeaux. The company, founded in 1814, produces some of the world’s most prestigious wines, with bottles valued at hundreds of pounds.

Legal battle

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The vineyard has objected to the inclusion of alcoholic beverages in Palmer’s filing. Lawyers for Château Palmer argue that the “Cold Palmer” trademark could damage their brand and confuse consumers.

A report by the Daily Mail says that the UK Intellectual Property Office has now received submissions from both sides. A decision will be made after the arguments are fully reviewed.

‘Cold Palmer’ celebration

Palmer’s celebration, in which he crosses his arms to mimic shivering, first appeared in December 2023 during a Premier League match against Luton Town. He later revealed the gesture was inspired by his former Manchester City teammate Morgan Rogers.

What started as a light-hearted celebration has now turned into a legal issue, with Palmer’s hopes of turning the move into a personal brand under threat.

If successful, “Cold Palmer” could become a commercial label across multiple industries. If rejected, the celebration may remain only a popular moment among football fans.

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Despite the off-field matter, Palmer is expected to feature in Chelsea’s next Premier League game against West Ham at the London Stadium.