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Create special category for Afrobeats; Naomi Campbell to Grammys after Burna Boy’s loss

Superstar British model, Naomi Campbell, has written to the organizers of the Grammy awards to create a special category for Afrobeats in the globally recognized awards scheme.

Naomi Campbell, Burna Boy and Angelique Kidjo

The 49-year-old model argued that the “World Music Album” category, in which Burna Boy was nominated is a misrepresentation which she blames on lack of education. According to Naomi, Afrobeats is enjoyed across the globe, therefore, the academy must ensure it is well represented in the awards scheme just as pop, rap, country music and any other genre.

Naomi shared her thoughts via an Instagram post in which she also congratulated Angelique Kidjo for winning the “World Music Album” whilst also hailing Burna Boy for being such an incredible talent.

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Read her full statement.

"First, I want to say deepest congratulations to @angeliquekidjo for her award on Sunday, and thank you to you for spreading light and opening minds through your music...

And to our AFRICAN GIANT, @burnaboygram... it is only due to lack of education that you have not been honored with the accolades you so truly deserve. You are always a winner in our hearts. ALWAYS.

And to The @RecordingAcademy,

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There is something that brings joy, strength and happiness to myself, and to so many people that hear it, and it is called Afrobeats. Afrobeats is a musical genre played on mainstream and primetime radio not only across the continent of Africa, but across the world...

Recently, the genre was categorized into your ‘World Music’ category at the 2020 Grammys. This misrepresentation diminishes an entire genre in which such a high standard of talent has emerged; a genre that has been a force of hope and positivity for many, and a vehicle for artistry on the continent of Africa.

Please take the next 363 days to reassess and reflect on your perspective of ‘World Music.’ Did the world get to vote for this award, or was it only the people in the United States a part of The Recording Academy? What will this neglectful categorization of music mean to individual cultures? Cultures who contribute their blood, sweat and tears, and every level of their creativity and work ethic into making music for YOU and for all of us.

Please get up to speed on the state of all popular music today, and include Afrobeats Artist of the Year, Song of the Year, Album of the Year and all the subcategories that this genre so deserves - just as any other respected and recognized musical genre.

This is bigger than you, so open your eyes, ears and minds and treat us right and with the respect we deserve. ❤️💛💚❤️💛💚 #ForTheCulture #NAOMIAFRICA #grammys

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