From the video, the driver is seen almost paying more attention to TV shows on his phone than the steering wheel.

Fearing damage to its brand, Get Your Guide, the tour company did not hesitate to sack Barry Fisk after the video became public.

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The company’s spokesperson told KABC-TV that: "In this case, the driver in question was in breach of local law and our own safety standards, and we regret that our customer Barry Fisk was put in an unsafe situation as a result.”

He added that: "We've reached out personally to Mr. Fisk with a full refund and our sincere apologies."