Right on the heels of her appointment as brand ambassador for Africa Fashion Week London 2015, Victoria Michaels has been announced as the new brand ambassador for Ghanaian retail shop, Melcom.
Melcom, Ghana’s leading retail business has announced top model, Victoria Michaels its new brand ambassador. The announcement was made at Melcom's head office in Accra on Wednesday, April 1. The top model is a true definition of beauty and brain combined, multitalented, Savvy, bright and focused; she parlays a background as a beauty pageant and an exceptional runway/commercial model.
Speaking on her new role as brand ambassador for Melcom, Victoria Michaels commented: "I will leverage on my growing brand appeal and Melcom’s consistent legacy of unforgettable shopping experience to ensure that we remain where Ghana Shops. My partnership with Melcom is a natural mix, as a top model whose versatility and talents touches many positive areas, I can identify with this great brand and its multiple range of products and services. I am connected to Melcom’s ideal of getting varieties with one stop shopping experience. Amongst the many things I share in common with Melcom includes – consistency, resilience, brand leadership, innovation to mention just a few."
She added: "We are committed to doing more as a brand in the coming years; Melcom will continue to change the dynamics of shopping through our various innovative discount packages, promotions and loyalty rewards. We are proud to be an evolving business, always making our processes better for our customers; the best is yet to come."
Over the years Melcom has been at the forefront of great retailing experience in Ghana, adding more shops for easy access and convenience. Melcom shops stock variety of goods under one roof, giving customers the best in terms of pricing and quality. This trend will continue the company is poised to do more including the introduction of more products to meet the evolving needs and lifestyles of its ever growing customer base.
Brand ambassador, Vitoria Michaels said she was more than happy to join a team which does not only have great traditions and history in Ghana, but also remains committed to its Social Corporate Responsibilities.
She said: "We have even gone a step further with the setting up of our Foundation Melcom Care. Within the short period of its establishment we have done so much in the area of education empowerment, Health service delivery and food security for the less privileged. I am so excited to be working with the beautiful Madam Sonya Sandhwani and the team at our foundation to continue the great work that is already ongoing."