Calvin Cordozar Broadus Jr. aka Snoop Dogg has launched a new lifestyle website, MerryJane.com, and he plans for it to become the online encyclopedia of everything related to cannabis.
He told Techcrunch:
"There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke.
I'm a smoker, my name is Snoop Dogg, and I'm a stoner."
Snoop Dogg and Merry Jane co-founder Ted Chung explained at the Techcrunch Disrupt SF event that the site will include a database of curated dispensaries and the various strains of cannabis that users will be able to search.
"I wanted to create a platform that will take this [pro-marijuana] movement further by creating a destination where people could find fresh content."
The platform will also show range of its own web series through it's YouTube channel, like cooking shows, celebrity interviews (including Seth Rogen and Miley Cyrus) and a show that focuses on a person's first time smoking weed, called Deflowered.
It's a pretty massive undertaking for a site that's dedicated to all things marijuana, but Chung says the demand for such a site is already there.
The website has launched today, but is currently only be open to beta testers, with full public access to open in the coming weeks.
According to a tweet posted by Snoop Dogg, 420 people will be granted a sneak peek daily if they sign up for early access on the website.