Davido O2 Arena shutdown: Why Efia Odo is ignorant

Davido, on Sunday, January 27, held his long-awaited concert at the O2 Arena and from the social media buzz, it seems the show met the expectations.

With support from Tim Westwood, DJ Ecool, Mayorkun, Peruzzi, Idowest, Dremo, Yonda, Tomi Agape and Zlatan, the 26-year-old vocalist reportedly filled the 20,000-capacity arena for a concert that showcased his many hits and cemented his top spot on afrobeats' global stage.

The concert was covered by a few Ghanaian bloggers and as usual, someone is mad at it – Efia Odo.

The socialite and wannabe celebrity took to Twitter to re-echo her detestation of the blogosphere by riding on the so-called celebrity national anthem – ‘support your own’ or ‘PhD – pull him down syndrome’.

“Look at how almost every blogger in Ghana Dey blog bout Davidos concert, but when our own local talents do shows etc, some of these bloggers don’t write fi about it. Do you ever see Nigerian bloggers blogging about anything artists concert or shows?? Smh asem,” Efia Odo tweeted on Monday, January 28.

Before this tweet, she had accused ‘all’ bloggers of making news out of her tweet about musician Daddy Lumba.

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She claimed in a tweet that Daddy Lumba is her father and after the story was published, she came out accusing bloggers of not being able to decode or analyse her trifles to know that it was a joke.

Efia tweeted: “Bloggers in gh so someone can’t make a joke again!!!! I said daddy Lumba is my dad and it was a joke, now y’all have gone to make it a story!! Like seriously?? Everyone knows how much I adore and love Lumba. The girls that were kidnapped dier you won’t create awareness of it.”

This same Efia Odo would be mad at bloggers for decoding her tweets. It seems she doesn’t know what she wants or behaves like a 5-year-old throwing tantrum at the mall.

Per her Davido tweet, she expected Ghanaian bloggers to focus on local content and forget about anything foreign. And this shows that Efia Odo is simply IGNORANT.

First of all, blogging in itself is a business – a commercial business for that matter. In this business, one has to study their audience demographics and create content which would sell and bring them earnings.

So in Davido’s case, some blogs may publicise his show because the keyword ‘Davido’ might be of interest to their audience. Also, observing trends and riding on it can bring earnings to bloggers.

Here, Efia Odo cannot control trends and ask bloggers what to publish at what time. She might not even be among the audiences of top blogs to fight against such content.

She even confirmed this in her latest tweet, saying: "If it’s business it’s business, don’t add emotions. Do your job and stop adding emotions to it. If your boss shouts at you for an error and you don’t like being shouted at, are you gonna quit or you’ll eat it up and go back to work? Don’t mix emotions with business. Good day"

Secondly, and a very important issue, is proximity and prominence. A lot of bloggers consider this when creating content for their audience.

Davido is like a family to Ghanaians. Many admire his works and he has personally worked with a lot of top Ghanaian artistes including Sarkodie, KiDi, Shatta Wale and Kuami Eugene. So Ghanaians will definitely be interested in his content.

Efia Odo has probably attended local concerts with Davido on the bill, and I believe she hypocritically jammed to his songs.

I am not sure if Ghanaian bloggers would give the same audience to Ugandan singer Juliana Kanyomozi or Congolese singer Nelson Manora if they fill The O2 Arena. Because nobody cares about them.

Now, on her ‘support your own’ claims, it’s perspicuous that she is late on all the news regarding the audience Ghanaian bloggers give to musicians when they perform in and outside of Ghana.

Last year, for instance, bloggers extensively covered Stonebwoy’s "Epistles of Mama" world tour. His historic performance at the Summer Jam concert created a whole buzz. Aside from that, Stonebwoy’s "Ashaiman to the World" and "Bhim Nation" concerts received massive buzz from bloggers.

Sarkodie’s foreign concerts in 2018 were covered as well as his “Rapperholic Concert”.

Shatta Wale’s “Reign” album concert, Indigo, O2 concert, Europe tour and “Thanksgiving” concert were covered.

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King Promise’s “Promise Land” concert, Kuami Eugene’s “RockStar” concert, M.anifest’s “Manifestivities”, Sista Afia’s “Queen Solomon” album concert, Wendy Shay’s “Shay On You” album concert, etc were covered.

KiDi, Kuami Eugene, Kwesi Arthur, and others who performed at “Ghana Party in the Park” received good publicity.

Our sister website in Nigeria, Pulse.ng, also covered some of these concerts, and I remember that on some occasions when I feel lazy for writing, I cull local stories from them.

So what makes her think that Ghanaian bloggers don’t support their own? I feel she just wants attention with this empty, trash tweet.

If she really wants to know how Ghanaian bloggers are supporting their own, she should create a ‘Google Alert’ and properly monitor the happenings in the industry.