China's Qiao Qiao Dating App Doesn't Let You See Your Matches

Theres no question that physical attraction is important in couples, but its not the be-all and end-all of what makes for a successful, long-term relationship. Still, the average user on Tinder spends roughly on a profile before swiping, meaning that everyone on Tinder is either a speed reader, or users are focusing predominantly on one thing and one thing alone: the picture.

Momo , the Chinese company that owns Tantan (aka Chinas Tinder), just announced that it's launching a new app called Qiao Qiao that'll force users to get to know the person behind the phone before seeing any pictures, Radii reports .

Qioqio, which roughly translates to quietly, initially starts matches off with a blurred profile pic. The image will slowly un-blur the more two users speak to one another. In order to even begin matching, a user must fill out at least 60% of his or her profile, which asks a range of interest and personality questions.

Additionally, itll only suggest five potential matches each day. Users can initiate another 10 conversations daily with other users they find through the Discovery page.

While Qiao Qiao seemingly wishes to address the problem of superficiality pervasive in online dating culture, one cant help but wonder if this app is going to attractand how do I say this as nicely as possibleusers who havent had luck on other apps due to their appearance.

But maybe its time to finally heed the advice your mother gave you years ago: Focus on whats on the inside, not whats on the outside.

Like Tantan, Qiao Qiao will likely be available on the app store in the United States.