Black Sherif built fame through WhatsApp Status - Kafui Dey reveals

• Media personality Kafui Dey has revealed that award-winning artiste Black Sherif built his early fanbase using WhatsApp Status.

• Black Sherif reportedly gained traction by consistently sharing his music on the platform until it reached audiences beyond his immediate circle.

• According to Kafui Dey, the musician realised his breakthrough when strangers in Konongo began praising his songs.

Speaking during an interview on Joy Prime TV on Wednesday, 10 June 2026, Kafui Dey recounted a conversation he once had with the reigning TGMA Artiste of the Year about the secret behind his rapid rise in the music industry.

According to the broadcaster, Black Sherif credited much of his early success to a surprisingly simple tool, WhatsApp Status.

Kafui Dey revealed;

READ MORE: Daddy Lumba widow Akosua Serwaa files fresh appeal documents in legal battle with Odo Broni

Kafui Dey explained that the musician consistently shared his songs on WhatsApp Status, using the platform to promote his music directly to friends, contacts and anyone who viewed his updates.

Over time, the strategy began to pay off as his music travelled beyond his immediate circle and reached new listeners.

The turning point, according to Kafui Dey, came when Black Sherif realised people he had never met were already familiar with his work.

READ MORE: Black Sherif’s former manager Snap C reportedly arrested over alleged $1 million fraud allegation

He said;

Using Black Sherif’s story as an example, Kafui Dey emphasised the importance of social media in today's entertainment landscape.

He noted that digital platforms provide creatives with a direct channel to showcase their work without relying solely on traditional media outlets.

READ MORE: Oseikrom Sikani claims Cartier watch can sponsor three bloggers abroad as video sparks reactions

According to him, social media functions as a personal broadcasting platform, allowing artists to connect with audiences and build communities around their craft.

Beyond discussing the musician’s marketing approach, Kafui Dey also praised Black Sherif’s personality and level of maturity.

He described the award-winning artiste as calm, focused and remarkably grounded despite his young age.

Kafui Dey said;

READ MORE: Everything you need to know about the red carpet beef between Nana Akua Addo and Yvonne Nelson

Black Sherif has become one of Ghana’s most successful musical exports in recent years, earning international acclaim through hit songs, major awards and performances across the globe.