KiDi attributes his recent low streaming numbers to the recent internet blackout

In an exclusive interview on Hit FM, the ‘Thunder’ hitmaker revealed that the internet outage significantly hampered his ability to engage with his audience and promote his latest releases. Streaming platforms play a crucial role in the modern music industry, providing artists with a platform to reach a global audience and generate revenue.

He detailed that he was astonished by the events of March 14, which sent Ghana into an abrupt and unplanned internet blackout, since most people’s everyday activities depended on having access to the internet.

Kidi Pulse Ghana

“I didn’t know how much of our lives were controlled by the internet. Everything was at a standstill,” he said.

He clarified that because many were unable to access streaming sites, the three-day blackout had an impact on his music streams.

“It did (impact my streams). I mean, if you don’t have electricity and you don’t have the internet to even pay your light bill, you need the basics first. But we’re happy that the internet is coming back small,” he said.

Kidi Pulse Ghana

KiDi went on to say that he could not picture a future without the internet and acknowledged its influence on people’s daily life.

“It’s crazy because a lot of the work we do now is influenced by the internet. If that ever happens, it will be serious. I can’t even imagine it because we have to go back to the old days when we wrote letters and rode horses,” he said.

The blackout, which occurred due to undersea fibre optic cable damage, disrupted internet services across the country, affecting businesses, communication, and entertainment sectors.